NETGEAR recently announced that the company has partnered with experiential retailer b8ta to launch a flagship pop-up retail store in the heart of Silicon Valley this holiday season.

The company plans to deliver a unique experience for shoppers, allowing them to get hands-on with their products for today’s connected home. The company also plans to have product specialists onsite to answer questions and perform live product demonstrations for products ranging from Arlo Smart Home Security solutions, Orbi WiFi systems to Nighthawk WiFi and switches.

The information on the company’s website reports that the b8ta concept store powered by NETGEAR will showcase the very latest in home WiFi with Orbi and Nighthawk products and will give shoppers the opportunity to ask all of the questions they need answered about what they need to do to simply get better WiFi everywhere throughout their home.

The store opened on December 1st in San Jose, on Santana Row, with Amazon Books and the Tesla showroom just steps away.

b8ta is designed to make physical retail accessible for all, helping people discover, experience, and buy new tech products while empowering the brands with a simple retail-as-a-service model.

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